AABW 2026 · Ho Chi Minh City

pulse.

Marketing intelligence, agent-run.

One platform that listens to your customers, learns which creative makes money, makes the next round, and proves it works — with a human hand on every trigger.

Nikhil Mani · built with Claude

The problem

Marketing teams are flying blind between monthly reports

The product

One loop, four agents

01 · LISTEN

Voice of Customer

Every review & support chat becomes an enriched signal. Spikes raise alarms with proof.

02 · LEARN

Creative Intelligence

Which creative themes bring high-value customers — not just installs. Fatigue gets a dollar figure.

03 · MAKE

Variant Studio

Winning themes become on-brand variants per channel & market — graded before spend.

04 · PROVE

Experiment Agent

Real test design, real statistics. Ship, iterate, or kill — never gut.

Results and customer reaction feed back into LISTEN. The loop compounds.

MODULE 01

LISTEN — media monitoring rebuilt for retail LIVE — HACKATHON BUILD

Unified signal stream LIVE

Reviews, CS chats, social → one enriched feed: sentiment, topic, intent, severity, incentivized-flag. Vietnamese native, accuracy eval-gated.

Sentinel agent LIVE

Detects spikes vs baseline → investigates the cluster → writes root cause citing actual reviews → routes to the right team. In hours, not weeks.

Competitor benchmark LIVE

Rivals run through the identical pipeline from public reviews — share of voice & sentiment by topic. Steal their post-mortems.

One-click exec summary LIVE

Replaces the monthly deck. Top movers, emerging issues, competitor deltas — evidence linked.

Ask-Pulse chat COMING SOON

"Top delivery complaints this month vs competitors?" — answers with charts and cited reviews.

Image complaint detection COMING SOON

Vision on review photos — damaged products spotted automatically.

MODULE 02

LEARN — which creative ideas actually make money LIVE — HACKATHON BUILD

Theme × value joins LIVE

Creatives clustered by theme, joined with spend, ROAS and predicted lifetime value — per channel, per segment.

Insight agent LIVE

Flags winners, fatigue and payer-depth patterns with cited creatives and real numbers. Thresholds are code; the model explains, never invents math.

Fatigue in dollars LIVE

"This theme burned $12.4k in 30 days." The number that moves the meeting.

Budget-shift plans LIVE

Move $X/day from fatigued theme on Facebook to the TikTok winner — projected ROAS delta included.

Auto-apply to ad platforms COMING SOON

Approved shifts pushed through Meta/TikTok APIs — human click required.

MODULE 03

MAKE — the next round, graded before a dollar moves LIVE — HACKATHON BUILD

Variant generator LIVE

Winning themes → concept briefs + copy variants, constrained per channel and market, obeying your brand kit.

Creative Evaluator LIVE

Every variant pre-flight graded against winning evidence: SHIP / REVISE / KILL + a predicted ROAS band from historical quartiles.

Paste-your-ad scoring LIVE

Standalone evaluator — drop any ad copy in, get the verdict. Try it on yours.

Reviewer approval queue LIVE

Nothing is A/B-ready until a human approves it. The agent proposes; your team disposes.

Image & video variants COMING SOON

Static and video creative generation against the same brand kit and evidence.

Localization at scale COMING SOON

Market-specific variants with back-translation QA.

MODULE 04

PROVE — no more shipping on gut LIVE — HACKATHON BUILD

Test designer LIVE

Hypothesis in → metric, sample size (real power calculation), duration at your traffic. Statistics live in code, not in the model.

Readout agent LIVE

Significance checked in code; the agent writes the plain-language narrative and calls it: ship / iterate / kill — with what to change if it's ambiguous.

Experiment history COMING SOON

Institutional memory: every test, every decision, searchable.

Sequential testing COMING SOON

Peek-safe early stopping for fast-moving campaigns.

Built for the team using it

Connect your stack. Keep your hands on the wheel.

Sources CSV + WEBHOOK LIVE

Ad exports (Meta, TikTok, Google), MMP/pLTV feed, marketplace & Google reviews, app stores, CS webhooks. API connectors COMING SOON

Brand kit LIVE

Tone rules, banned claims, format constraints — enforced by the generator and evaluator, not suggested.

Roles & approvals LIVE

Owner, Analyst, Creative, Reviewer. Agents recommend; humans click.

Full audit trail LIVE

Every agent step traced in Langfuse — inputs, decisions, cost. Your analysts can check the math.

Alerts where you live COMING SOON

Slack, Zalo, email routing per team.

Company is config LIVE

Retailer today, game studio tonight — same platform, different workspace. No code changes.

Why it pays

Cost down. Waste down. Revenue compounding.

−75%

manual reporting effort — the exec summary replaces the monthly deck

days

not quarters, to kill fatigued creative — with the burn in dollars

weekly

budget follows winning themes — proven by statistically-sound tests, not gut

Issue spikes caught in hours protect retention; competitor benchmarks show commercial where to attack.

Not vapor

Judge it on evidence

pulse.

Your marketing team's loop,
agent-run.

Listen. Learn. Make. Prove. Repeat.

Nikhil Mani · AABW 2026 · live demo + source available

pulse. — marketing intelligence, agent-run1 / 11